On June 27th, Google announced that they’re unifying advertising and analytics platforms under a single brand: Google Marketing Platform. This will replace the DoubleClick and Google Analytics 360 Suite brands and some products will have new names, including:
- DoubleClick Search will be named Search Ads 360.
- DoubleClick Campaign Manager and DoubleClick Studio will be named Campaign Manager and Studio, respectively.
- DoubleClick Bid Manager will become Display & Video 360, which will bring together planning, creative, buying, and measurement features in a single tool.
In addition, our partner status has been renamed from ‘Google Certified Marketing Partner’ to ‘Google Marketing Platform Sales Partner’.
Starting July 24, 2018, you will see the new Google Marketing Platform brand — including new product names and logos — reflected in product interfaces, Help Centers, and more.
There will be no significant impact to platform or services at this time. We will continue to monitor and provide updates should any future changes occur.
To see more information about the rebrand, please visit the official Google Marketing Platform Blog.