Digital advertising thoughts from the minds at MediaNet
In a recent survey, SMB owners revealed their attitude towards Digital, and the challenges they faced (source: eMarketer).
Let’s breakdown the three growing issues discovered and our advice to take a step towards overcoming them:
- I’d like to do it, but don’t have the budget – The options of digital advertising have grown tremendously. With the rise of programmatic, you have more flexibility with how best to spend your dollars. if your budget is strict, you can optimized towards performance to spend within budget, whether you have $1,500 or $50,000 to spend.
- I don’t understand it – The famous lumascape illustrates just how vast the online media ecosystem is, and navigating without direction can be overwhelming. We highly recommend taking the time to educate yourself on the basics of online media by referring to the IAB Canada and IAB US websites, review the glossary and ad specs, read the research and news to get a grasp of what’s out there.
- I’d like to do it, but don’t have the time – You understand and want to advertise but don’t have the time to dedicate to the campaign process. Avoid the set-it-and-forget-it approach, because it will not benefit you in the long run. There are many full-service options available, including creating your ad artwork and a consultative approach to make advertising easy for any SMB.
It may seem a bit daunting at first, but once you have a basic foundation, you’ll be on your way toward advertising success.