Digital advertising thoughts from the minds at MediaNet
Deloitte released its annual technology and media survey (source: Strategy) and the results are quite interesting. The bad news is that connecting with consumers will be increasingly difficult with a growing variety of platforms available.
Gone are the days where the desktop targeting was simple – when most users used a standard monitor size and everything rendered the same. Nowadays audiences are across devices, using different displays of different sizes, and ultimately, user habits are also changing. Users are in-browser, in-apps, looking at multi-screens, and their interaction time and purpose is evolving and becoming elusive.
How do advertisers and brands reach their audience? The marketing strategy for 2015 has to be nimble and efficient to adapt to the ever-changing landscape. Only then will you be reaching the audiences you want, and getting the results you ultimately need.