Digital advertising thoughts from the minds at MediaNet
Notice how almost everyone these days are shopping with their phones in hand? New insights released today show that 59% of holiday shoppers intend to use their smartphone for holiday-related browsing with over 48% using their phones in-store while they shop (source: Strategy). Running a mobile campaign may be beneficial to your holiday plans and beyond.
Users browsing on their phones to look for holiday gifts ideas and competitive pricing are in an optimal frame of mind. Being able to engage active shoppers and purchase intenders at this crucial time could impact their final purchase decisions (for your brand). During the shopping season, a retargeting campaign also becomes an effective reminder to your customer benefiting conversions both online and in-store.
No matter how you choose to run your next campaign, remember that adding mobile to your display mix can help you reach consumers on-the-go.