Digital advertising thoughts from the minds at MediaNet
Not too long ago, brands and marketers focused on marketing to Moms. Particularly popular with CPG products, moms became the target and the stars of advertising. Nowadays, Dads are the ones gaining screen time (source: Ad Age). We saw a move into this last year, with brands such as Cheerios and Tide featuring Dads as the main character in their commercials. This is great to see amongst a growing number of brands: a balance of featuring Moms and Dads would speak to the audience at large, and is a better reflection of families and single parents to-date.
Who are you targeting? And how do you widen your audience? Will targeting audiences only male or only female remain relevant to your brand?