Digital advertising thoughts from the minds at MediaNet
The Super Bowl is a highlight for football fans but it is also the grand slam of advertising. The anticipation of the 30-second TV commercials during the game gets strong attention many days prior to the air date. These ads are often very well executed with high production value, star power and a clever and memorable storyline, and provide great branding value.
In comparison – with online display, to create the same WOW factor as the Super Bowl TV Spots require bringing marketing efforts to the next level. Well thought-out artwork and engaging creative that truly calls to the audience are the key to making your brand stand out.
If you treat every campaign like The Big Game with billions of dollars on the line, would you think differently about the creative execution? How do you ensure your ads are seen, watched and liked?