Digital advertising thoughts from the minds at MediaNet

How do you create a big impression with new and existing consumers?  With a big surprise!  Many brands are using the element of surprise to grab attention, pique interests and spark or solidify a relationship with customers.  Some notable campaigns in the last few months include:

These campaigns blur the lines between corporate giving and marketing, leaving a positive emotional impression for audiences. The success of giftvertising also provides additional earned media (social media and news coverage) post-campaign, further extending brand awareness and campaign ROI.

What element(s) of surprise align with your brand?  How would you extend this in your online outreach?