Digital advertising thoughts from the minds at MediaNet

What happens when the reaction to your video campaign explodes?  This happened to the Discovery Channel created a video with a fake shark swimming in Lake Ontario sparked public concern ((source: Marketing Magazine).  In reaction, the campaign was pulled early, but not without garnering some online reactions.

These days, almost any video can go viral.  How do you prepare yourself for the consequences?  Before you run your next video campaign, think about: 1) does this extend my marketing efforts? 2) what potential reactions can it incur? 3) if negative reactions are viable, how will our company respond?  All possible scenarios should be considered and will allow you to remain agile no matter what happens.