Digital advertising thoughts from the minds at MediaNet
83% of millennials believe that businesses need to do more to help create positive change (source: Strategy Online). The main concerns range from preventing environmental pollution (74%) to sending aid to third world nations (57%). The most recognizable campaigns that come to mind are Coca Cola and supporting the polar bears, and Dawn donating to the wildlife relief from oil spills.
For smaller brands and companies, initiatives could be as simple as hosting an annual food drive, going tree planting, celebrating Earth Hour, collecting donations for the Red Cross. Larger corporations may aim to donate to relief efforts in their employees names, or sponsor non-profit fundraising events.
Does your brand have a corporate responsibility policy? Are you communicating your efforts?